About the PDMI and Our Mission
The Performance-Driven Marketing Institute (PDMI) is a leadership organization dedicated to promoting, protecting and advancing its membership through education, networking and marketing, and advocacy.
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The PDMI seeks to provide improved and expanded services to the leaders who create marketing campaigns, measure their success, and drive maximum customer satisfaction.
Our Vision
The PDMI promises to take the torch from past standard bearers in the direct-to-consumer media, technology, and commerce spaces and carry it forward into a new era of marketing. After a successful launch Summit in Las Vegas in September, the PDMI expects to open its doors for membership in November 2018.
The group plans a full array of publishing and event services for the industry in 2019 — beginning with PDMI East in Miami Beach, March 31-April 2 — and is currently working to create a 501(c)(6) non-profit association that will serve as a voice for the industry with federal and state regulators alike.
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For more on our planned events, click here. For more on PDMI East, click here.
To subscribe to our event updates and our e-newsletter, PDMI Weekly, click here or simply fill out the form below.
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Subscribe to the PDMI, your one-stop source for all the key information you need to know as a performance-based marketing leader.
Please fill out the fields below to join today.
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Greet the Team
John Yarrington
Thomas Haire
Bill Sheehan
Jessica Delich
Monica Kollmann
The PDMI is created and staffed by the long-time leaders of Response Magazine and the founders of the DRMA and Response Expo, as well as a recent leading executive for the Electronic Retailing Association (ERA).
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For more information on the PDMI, you can email anyone on the team simply by clicking on their photos or names or you can also drop a line to cust_svc@definitivemediagroup.com.
We look forward to a bright future for the performance marketing universe. Join us to help build that future today!